You searched for: "*"

The results has been filter on Authors containing Deana Gillespie.
ANA has found 1 results for you, in 292 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The complex customer

The main focus of this paper is to illustrate how one Asian automotive manufacturer applied an innovative qualitative research approach utilizing several methods from a number of disciplines across multiple dimensions to gather critical customer...

Catalogue: Qualitative 2006
Authors: Michael Francesco Alioto, Deana Gillespie
Company: Market Probe International Inc.
October 8, 2006
×

Citation

Alioto and Gillespie (2006a, October 08). The complex customer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-complex-customer